AMAZON WEB SERVICES ( AWS )
Amazon Web Services (AWS) is a cloud computing platform owned by Amazon.com. It offers a wide range of computing, storage, database, analytics, machine learning, networking, and other services. AWS is one of the world’s most popular cloud computing platforms, with millions of users worldwide:
πΈComputingπΈ
AWS offers a variety of compute services, including servers, caching instances, virtual machines, and containers.
This service can provide the computing power needed to run the applications and virtual worlds of the metaverse, as well as to store and process user-generated data. For example, Amazon EC2 can be used to create virtual instances running the application servers and virtual worlds. AWS Lambda can be used to execute code in response to events, such as user input or data changes.
Data storage and processing: AWS offers a wide range of data storage and processing services that can be used to store and process data generated by metaverse users. In this case it is Amazon S3 that can be used to store static data, such as images, models and textures. Amazon DynamoDB can be used to store dynamic data, such as the location of users, interactions between users and the state of the virtual world.
Providing network services: These can be used to connect users and virtual worlds in the metaverse. Here, Amazon VPC can be used to create private networks to protect sensitive data. Amazon CloudFront can be used to deliver content quickly and reliably to users around the world.
AMAZON AND AUGMENTED REALITY
One of the best implementations of Amazon through mobile devices has undoubtedly been this one. The ability to get an idea of how the item looks where you want to put it and to know its measurements in real time, being able to move the object as you wish, as well as modify it to the different options such as colour, provide us with an incredible convenience in terms of user experience. Although this function was launched in 2020, it has gone almost unnoticed for most users of online shopping platform, most likely motivated by ignorance and operation of the online service.
Augmented reality is not only used to try on items in different areas of your home, it is also used to try on accessories, as in the case shown above, sunglasses. There are small imperfections in the actual colour as well as in the augmented representation of the glasses (this can be clearly seen in the temples of the glasses as they do not fit correctly on the side of the head).
This implemented function of course solves small inconveniences for the consumer, such as :
- Limit consumer dissatisfaction due to uncertainty.
- Bring the phygital world closer so that the mostly offline product has a reduced distance from the online world.
- Giving more context to the online shopping action by offering more features throughout the service.
However, the augmented reality function is only available on some products; in addition, we will need an iOS or Android device with the latest versions of the system and AR Core in the case of Android. In both cases we need to install the official Amazon app.
AWS CLOUD QUEST, AMAZON’S EDUCATIONAL METAVERSE
AWS Cloud Quest is a 3D role-playing game that allows users to gain hands-on skills in the AWS Cloud. Users can choose from six different roles: cloud professional, serverless developer, solution architect, machine learning specialist, security specialist, data analytics specialist and cloud specialist. Each role focuses on a specific set of cloud skills and knowledge.
The game takes place in a virtual city called Cloud City. Users must complete a series of tasks to help the citizens of the city. These tasks require users to use AWS services to solve real-world problems.
By completing tasks, users learn and practice cloud-related skills. The game provides comments and feedback to help users improve their skills.
Once users complete all tasks in a role, they receive a digital badge. Badges can be used to demonstrate users’ skills and knowledge in the cloud.
AWS Cloud Quest is a fun and interactive way to learn about the AWS Cloud. The game is suitable for users of all experience levels.
AWS GLOBAL INFRASTRUCTURE
The AWS Cloud spans 102 Availability Zones in 32 geographic regions around the world. In addition, plans have been announced to add a further 12 Availability Zones and 4 additional AWS regions in Canada, Malaysia, New Zealand and Thailand.
AMAZON WEB SERVICES BY GARTNER
Amazon Web Services (AWS), a subsidiary of Amazon, is a Leader in this Magic Quadrant. AWS is focused on being a broad provider of IT services, ranging from cloud-native and edge services to ERP and mission-critical workloads.
AWS is focused going forward on expanding market size by moving into new territories such as private 5G and partnerships with telecoms. AWS operations are global. Its customers have diverse profiles, spanning sizes, industries and locations.
Strengths
- Breadth of functionality: AWS continues to have the greatest breadth and depth of capabilities of any vendor in the CIPS market. AWS has served as a guiding force in the overall market by setting accepted standards, developing technologies, and establishing methodologies that are often copied in their entirety by competing cloud providers. The often poor facsimiles by cloud providers typically lack the data, reasoning and customer adoption that AWS uses to support the offering.
- Current market share leader: AWS’ revenue makes it the current market share leader in the CIPS market, beating Microsoft Azure, its closest competitor, by double. In addition, AWS is one of the few providers in this market that does not oversell its business performance to customers based on selling offerings that are well outside the periphery of what is reasonably considered cloud. Examples of this external padding by other vendors include the sale of operating system and database licences at other cloud providers, and locally deployed PaaS platforms that constitute significant portions of “cloud” revenues.
- Vibrant and thriving ecosystem: AWS is a magnet for ecosystem partners, given its market share and momentum. ISV partners often have an “AWS first” priority in terms of which cloud providers to support initially, then others follow. Partners include SAP, Splunk and VMware.
PrecautionsUndermining customer relationships: Gartner’s client consultation emerges and AWS often optimises in the short term when dealing with clients, especially at contract renewal time, resulting in undermining client relationships. This, coupled with changes in executive management, shifts in customer priorities, vendor preferences in various regions, and wealthy competition, presents a challenging landscape for AWS.
Multi-cloud and sovereign strategy: AWS, the leading provider in this market by market share, has a relatively weak strategy to support customers seeking sovereign and multi-cloud solutions. AWS shows little incentive or interest in pursuing meaningful multi-cloud strategies on behalf of its customers, despite the fact that many of its customers also use other cloud providers. In addition, AWS has a rather timid approach to sovereign clouds in Europe, where its competitors are more innovative.
Regional dependencies and communication: The AWS operational incident on 7 December 2021 revealed some multi-region dependencies in the internal AWS network, which is hosted on us-east-1. Since us-east-1 also hosts support tickets for North America, AWS customers also had difficulty communicating with technical support during the incident. This was compounded by AWS’s inability to properly communicate outages in a timely manner as they occurred and the confusing inaccuracy of Health Dashboard reports, which resulted in customers being left in the dark about outages.
AMAZON ASTRO
Amazon also has its own little robot assistant available. In this case it’s not all purely digital as our friend Astro will help us with household chores with a 10.1-inch touchscreen that can move around your home and perform a variety of tasks, such as:
- Helping with household chores: Astro can follow your instructions to perform tasks such as setting the table, picking up your clothes or carrying things for you.
- Stay connected: Astro can show you videos, photos and other content from your home devices. You can also use Alexa to make calls, send messages and control smart home devices.
- Be a companion: Astro can be a fun and educational companion for children and pets. It can also help the elderly or people with disabilities stay connected and safe.
It is also equipped with a variety of sensors, including cameras, microphones and motion sensors. These sensors allow Astro to navigate your home safely and avoid obstacles. Astro also has a battery that lasts up to 6 hours on a single charge.
Being able to be categorised as an instrument within IoT technology, this robot plans to arrive at your home in the next few months. Amazon’s intention is to have it in every home within the next 5 years. Its starting price is $1600 and it is currently available in the USA.
And with this I say goodbye. I hope to see you as always in my next articles where I always try to squeeze the best of each of the contents that I cure and study for my “newsletterers”.
See you again !
